![]() Not all stylists are fans of purple shampoos, however. The result should mean platinum whites shine brighter and blondes of any color (natural or not) have no yellow-y tint. Burnside recommends you leave the shampoo in for at least five minutes, or up to 10 minutes if you have the time. “The trick to getting the most out of your tinted shampoo is to squeeze excess water from the hair before application and leave it in the hair for a few minutes to increase the absorption and neutralizing capability," Caspara said. Typically, DeToure said that washing your hair with purple shampoo once or twice a week should be enough for most people. ![]() Overusing a purple shampoo can strip your hair of its natural oils or “alter your custom color and add too much pigment,” Harvey warned. The most important thing people trying a purple shampoo need to keep in mind is how frequently they’re using it. (If you have color-treated hair on the darker end of the spectrum, or your hair tends to get dry, you might consider using a color-safe shampoo instead). If you’re unsure, check in with your stylist or hair colorist. Though a purple shampoo may help any hair color that tends to get brassy. “It’s not suitable for persons with brown hair because there are no visible yellow tones,” said Harvey: ash blond, platinum, gray and white hair tend to benefit the most from the pigmented product. Not everyone needs to use a purple shampoo, though. “Purple is the immediate counteract directly across from yellow, purple will neutralize the yellow undertone.” At the salon, stylists typically use toners (a hair coloring treatment that changes the tone of your hair, but not the color) to eliminate any brassy undertones, but in between salon sessions, using a purple shampoo at home can help you reduce the appearance of yellows. “It’s based on the universal color wheel for hair,” said Detoure. The pigments in a purple shampoo are “used to cancel neutralize yellow/gold tones in hair,” explained Philadelphia-based hair stylist Shawn Harvey, owner of ShawnCutMaster Inc. Shopping Best acne treatments for teens What does purple shampoo do? ![]() The shampoo also has bond repairing technology that the brand says simultaneously strengthens your locks. Harvey highlighted this purple shampoo from Schwarzkopf as one of her favorites, because of its “deep violet pigment” to reduce the appearance of any brassy hues. Schwarzkopf Goodbye Yellow pH 4.5 Neutralizing Shampoo LEARN MORE What does purple shampoo do? | How to use purple shampoo The best purple shampoos in 2023īelow, we rounded up our expert-recommended purple shampoos, including a personal favorite. We spoke to hair stylists about how purple shampoo works and rounded up their favorite options - as well as some of our own, based on their guidance. It can “refresh the visual brightness and help eliminate undertones of brassiness and yellow,” he said, but it needs to be used properly or it can potentially give your locks a violet tint. It’s an essential hair care product for blondes, natural and otherwise, explained Seattle-based hair colorist Kyle DeToure. Purple shampoo is exactly what it sounds like: shampoo with purple pigments in it.
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